Some Dummy Content
Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising efficiency, helping brands plan better, work smarter and save time. It’s the headliner at every industry event and a hot topic in boardrooms. And so far, AI has proven a valuable asset in streamlining the planning process. But the next big question is: Can AI drive measurable impact after the planning phase has passed? And how could you possibly have enough data to measure every touchpoint and control for enough external factors to truly find out?
