Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
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Insights | 07-03-2024
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Insights | 28-02-2024
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
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Insights | 15-12-2022
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
Insights | 17-11-2022
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
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