Prove campaign effectiveness & drive revenue growth
Quantify sales impact across media
Know your advertising is working. Nielsen Sales Lift connects your media spend directly to incremental sales, proving the true ROI of your campaigns across every channel. Because in a results-driven world, measurement matters.
Incrementality at scale
Know what’s actually driving sales
Go beyond correlation to measure true cause and effect. Nielsen Sales Lift quantifies the sales attributed to marketing across digital, linear, CTV, retail media and more so you can identify which campaigns, channels and audiences are delivering real results.
Granular precision
Decisions backed by unmatched data quality
Built on Nielsen’s leading media consumption data and rigorous methodology, our sales lift analysis links ad exposure to verified online and offline purchase data. Get high-confidence insights that help you eliminate waste and double down on what works.
Actionable results
Quickly turn ad spend into ROI
Turn insights into outcomes with always-on dashboards, AI integrations and intuitive reporting. Nielsen Sales Lift helps you rapidly activate smarter media strategies. Optimize for sales (not clicks), and deliver more with less.
Definitively measure outcomes
Cross media insights
Unlock the full picture of your impact with cross-media measurement. Nielsen Sales Lift seamlessly tracks ad effectiveness across TV, digital, and other media channels, helping you understand their combined efforts and optimize for holistic campaign performance.
Prove campaign performance
Turn marketing into measurable sales impact
Nielsen Sales Lift connects media exposure to actual consumer purchases, online and in-store, so you can measure the true incremental impact of campaigns. Validate which strategies, creatives and partners drive real-world outcomes, not just ad engagement.
Full funnel visibility and privacy
Measure responsibly across every touchpoint
Our privacy-first approach uses industry-standard control/exposed methodology and retailer-verified purchase data. Whether through third-party integrations or proprietary datasets, Nielsen ensures you can measure lift across your full media mix with confidence.
