Connected TV Archives

News Center | 06-05-2025

Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.

News Center | 06-05-2025

Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…

News Center | 06-05-2025

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…

News Center | 06-05-2025

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

News Center | 06-05-2025

Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…

News Center | 06-05-2025

While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…

News Center | 06-05-2025

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…

News Center | 06-05-2025

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in…

News Center | 06-05-2025

In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth…

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