02_Elements/Icons/ArrowLeft Back to Insight

Insights > Media

Closing Night of Democratic National Convention Draws 35.7 million Viewers

1 minute read | September 2012

An estimated 35.7 million people watched the third and final night of the 2012 Democratic National Convention on Thursday, September 6. The closing night of the DNC was carried live from Charlotte, North Carolina across thirteen networks and featured a speech by President Barack Obama.

While coverage varied by network, all thirteen aired live coverage from approximately 10:00 p.m. to 11:15 p.m. The chart below highlights the sum of the average audience for these networks during common coverage.

2012 Democratic National Convention

Sum of Networks Live + Same Day
Day 1-Sept 4 2012 Day 2-Sept 5, 2012 Day 3-Sept 6, 2012
Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
All Households 17.3 19,707,000 16.7 19,050,000 22.7 25,901,000
Persons 2+ 9.1 26,245,000 8.8 25,121,000 12.3 35,716,000
Persons 18-34 4.7 3,163,000 4.1 2,790,000 8.0 5,424,000
Persons 35-54 8.6 6,923,000 8.3 6,710,000 13.1 10,491,000
Persons 55+ 19.5 15,219,000 19 14,807,000 23.0 17,970,000

Networks Included:

Day 1 – ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS

Day 2 – ABC, CBS, CNN, Current TV, FOX News, MSNBC and PBS

Day 3 – ABC, CBS, NBC, BET, CNN, CNBC, Current TV, FOX News, MSNBC, MUN2, PBS, TV One and Univision

2008 Democratic National Convention

Sum of Networks Live + Same Day

Day 1
Aug 25, 2008
Day 2
Aug 26, 2008
Day 3
Aug 27, 2008
Day 4
Aug 28, 2008
Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+ 7.8 22,297,000 9 25,974,000 8.4 24,029,000 13.4 38,379,000

2008 Networks Included:

Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One

Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

Click here for a historical look at past Republican and Democratic conventions.

Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.

en