Insights | 19-11-2025
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Insights
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Insights | 15-05-2025
Five trends to watch going into the 2025 Upfronts
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
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Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Insights | 01-10-2024
The power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
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Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global,…
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Insights | 06-10-2020
How Streaming Enablement in 2020 Has Changed the Media Landscape
While total media consumption has largely normalized since the peaks we saw in March and April, the massive…
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Insights | 22-09-2020
Ad-Supported Video on Demand is a Big Part of the Future of TV
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the…
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Insights | 10-09-2020
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and…
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Insights | 28-08-2020
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million…
