Scarborough Archives

Insights | 28-08-2024

Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.

Insights | 03-03-2024

We explore how audiences are consuming news media and how things may have changed since the last elections.

Insights | 02-02-2024

Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…

Insights | 07-12-2022

While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…

Insights | 17-11-2022

Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…

Insights | 27-06-2022

LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who…

Insights | 04-03-2022

Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in…

Insights | 24-02-2022

Understand where and how Black audiences are connecting with audio.

Insights | 27-07-2021

Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know more about…

Insights | 01-06-2021

Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists,…

Insights