Insights | 28-07-2021
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for…
Insights
Insights | 14-12-2020
How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning…
Insights | 23-11-2020
Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful…
Insights | 24-08-2020
The Customer Intelligence Gap in CPG Advertising
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for…
Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming…
Insights | 14-04-2020
Race Against COVID-19: A Deep Dive on How Indonesian Consumers Are Reacting to the Virus
While Indonesia was one of the last countries in Asia to confirm a COVID-19 infection at the beginning of March, cases…
Insights | 14-04-2020
Berpacu Dengan COVID-19: Melihat Lebih Dalam Bagaimana Konsumen Indonesia Bereaksi Terhadap Sang Virus
Melihat lebih dalam bagaimana konsumen indonesia bereaksi terhadap COVID-19
Insights | 27-01-2020
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a…
Insights | 07-08-2019
Global Ad Spending Is Up, But You Can’t Buy Loyalty in CPG
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail…
Insights | 18-07-2019
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions…
