Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
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Insights | 22-05-2024
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights | 01-05-2024
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Insights | 25-04-2024
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Insights | 19-04-2024
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
Insights | 19-04-2024
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
Insights | 29-11-2023
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Insights | 13-09-2023
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Insights | 23-06-2023
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
Insights | 24-05-2023
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Insights | 04-05-2023
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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