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Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights
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Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
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Insights | 01-05-2024
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
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Insights | 07-06-2022
For AANHPI audiences, streaming brings families together
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.
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Insights | 18-05-2022
Confronting myth and marginalization
This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if…
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Insights | 09-12-2021
Closing the gap for South Asian representation on screen
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians, highlighting a…
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Insights | 13-05-2021
Hope and Action: The Growing Influence of Asian Americans
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
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Insights | 18-05-2020
Engaging Asian American Consumers at The Dawn of a New Decade
This report explores Asian American consumer behaviors that are setting the pace for two important industry trends:…
