News Center | 06-05-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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News Center | 06-05-2025
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
News Center | 06-05-2025
Explore why independent measurement is crucial for accurate and fair retail media attribution.
News Center | 06-05-2025
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
News Center | 06-05-2025
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
News Center | 06-05-2025
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
News Center | 06-05-2025
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
News Center | 06-05-2025
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
News Center | 06-05-2025
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
News Center | 06-05-2025
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
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