The 2022 ROI Report
If driving media ROI is your job, this report helps you do it better.
We reveal what drives returns, how to measure them and how to improve on the metrics you already have. Get a report tailored to your role below.
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Advertisers
Grow ROI to grow your brand
Agencies
Boost ROI to retain and grow clients
Media Sellers
Demonstrate ROI to win business
Hey advertisers,
Did you know that most channels don’t perform across the full marketing funnel? We dig into that and other topics, including:
- How much to spend on media
- Which new channels deliver
- What audience metrics indicate about sales
Only 36% of channels deliver on both revenue and brand goals
Hey agencies,
Did you know that getting a higher ad budget can help your client get a higher ROI? Learn why, and get more insights like:
- Which channels pair best with your client’s goals
- How you can measure the impact of emerging media
- How targeting improvements can boost returns
50% of media channel investments are too low to be effective
Hey media sellers,
Did you know that your client’s ad budgets might be limiting the impact of your media? Learn more about that plus other insights, including:
- How to refine CPM strategies based on ROI
- How brand and sales outcomes impact spend retention
- How your targeting can boost the ROI of your media
Media spend needs to be between 1%-9% of revenue to stay competitive
