Nielsen Media Research Limited (NMRL) obtains and processes personal data to provide its Nielsen Marketing Cloud (NMC) services to clients. Not all of this data is collected directly from individuals. You can learn more about this processing activity in our Article 14 Privacy Notice which is intended to meet the requirements of (UK) GDPR Article 14.5(b). This notice includes information about the categories of personal data obtained, the purposes for which it’s obtained and how it’s shared. You will also find information on data subject rights under the (UK) GDPR and how to exercise them.