Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
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Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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