Representation matters

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.

Nielsen Diverse Intelligence Series

Our Diverse Intelligence Series explores growing audiences’ unique media consumption habits and representation in media. The series is an industry resource to help brands, publishers and content creators better understand and reach advanced audiences—driving business growth through inclusive marketing.

As the media landscape continues to evolve, so will media consumption trends—especially when you consider the diversity of the AANHPI community, 63% of whom speak other languages besides English. Winning Asian audiences cannot be gained through a “general market” approach—there are distinct patterns of engagement, trust and affinity. 

Our latest AANHPI Diverse Intelligence Series report explores how to win Asian American audiences by building trust and inclusion. The what, where and how the audience connects with brands and media isn’t just about the AANHPI community; it’s about understanding the future of the U.S. consumer market.

Past Asian American reports

Latest Asian American insights

About Asian Americans

There are currently 25.1 million AANHPIs living in the U.S., making up almost 13% of the total population. (Source: 2022 U.S. Census Bureau)

How We Reach Out

Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.

Stacie deArmas

SVP, Inclusive Insights & Initiatives

Charlene Polite Corley

VP, Inclusive Insights & Initiatives

Check out insights on African Americans and Hispanics/Latinos

Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.

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