
2024 ESG Report
Discover how Nielsen’s responsible and inclusive practices continue to build a healthy and resilient business in our annual global corporate sustainability report.
At Nielsen, our purpose is to power a better media future for all people. That’s why we champion transparency, integrity and sustainability and are committed to helping our clients and communities thrive through change.

“As the media ecosystem continues to shift, Nielsen’s innovative audience measurement, built on responsible, sustainable practices, plays a critical role in building trust and ensuring transparency for all participants in the marketplace.”
Karthik Rao, CEO, Nielsen
Our progress
14
Business resource groups
Counting every voice
Audience measurement only works when all voices are represented. Through our advanced audience analytics, we continue to provide greater nuance in data-driven insights to both advertisers and publishers so they can engage diverse communities through their content. And our global employees support and engage in this work through our 14 Business Resource Groups.
91.3%↓
Reduction in on-premise
physical server footprint
Protecting our world
Preserving our environment means prioritizing it. We’ve reduced our on-premises physical server footprint to 8.7% of Nielsen’s overall physical server footprint, a 91.3% reduction compared to the 2021 baseline. We also launched the Nielsen Media Data Room to help the industry access and share large datasets in an efficient and privacy-safe way.
$43.1M
Value of pro bono support
Investing in our people and communities
Our teams care for the communities where we live and work. With programs like U of Digital at Nielsen and Discover Nielsen, we’re investing in our people to increase industry and digital acumen. And through our Data for Good® pro bono projects, we contributed US$43.1 million in value of Nielsen data, time and expertise across 2022 and 2023.
Our ESG goals
We continue to look ahead to how we can build on this work and strengthen our commitments through our ESG goals.

Business inclusion, impact & belonging
Support global employee leadership development through inclusive career programs.

Environment
Continue to ensure all of Nielsen’s electronic waste managed through our global field operations team is recycled, reused or refurbished.

Our people
Track and increase our Employee Net Promoter Score by the end of 2024.

Data privacy & security
Hold all employees accountable to complete required global privacy training.

Governance
Ensure that more than 80% of Nielsen policies are up-to-date based on our policy framework cadence.

Communities
Increase employee participation in community-oriented programs to 30%.
Have questions or need more information on our ESG approach and data?
Please direct any inquiries to nlsncorporatecitizenship@nielsen.com
