Alcoholic beverages Archives

Insights | 09-02-2022

While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…

Insights | 27-01-2020

What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a…

Insights | 30-04-2018

The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in…

Insights | 22-06-2017

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the…

Insights | 04-05-2017

With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby, it should…

Insights | 06-03-2017

Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key…

Insights | 01-11-2016

Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for…

Insights | 04-02-2016

For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super?…

Insights | 03-02-2016

Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something…

Insights | 18-12-2015

This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three different…

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