Connected TV Archives

Insights | 21-05-2025

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…

Insights | 01-10-2024

Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.

Insights | 05-08-2024

Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…

Insights | 16-04-2024

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 20-03-2024

Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…

Insights | 19-03-2024

While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…

Insights | 29-02-2024

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable…

Insights | 20-02-2024

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in…

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