Articles
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Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
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Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
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Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
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Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
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77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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School’s out and the TV’s on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
