Description
Maximizing ROI in a fragmented world
Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning.
Nielsen surveyed marketers around the world to understand where they’re spending, what their goals are and what’s getting in the way of maximizing their ROI. By analyzing these plans and priorities, we’ve developed recommendations to sharpen your own ROI strategies for 2024 and beyond.
