Insights | 15-05-2024
Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says Heather at…
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Insights | 15-05-2024
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says Heather at…
Insights | 18-03-2024
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Insights | 28-02-2024
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Insights | 15-02-2024
In a crowded market for political ads, radio offers an advantage.
Insights | 29-11-2023
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Insights | 25-07-2023
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
Insights | 15-04-2022
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
Insights | 07-03-2022
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
Insights | 23-02-2022
Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand…
Insights | 23-02-2022
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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