Actionable insights, customized for your strategy
Make confident decisions with customized analytics
Turn complex questions into confident decisions. Our custom research and analytics clarify ad effectiveness, media mix, and audience behavior, giving you insights to uncover growth and drive winning strategies.
Custom Research
Unlock the “Why” behind the “What”
Our versatile approach tackles challenges across sectors, delivering actionable insights beyond surface data. From market trends to consumer preferences, our custom research adapts to your needs, driving strategic decisions with in-depth analysis.
Market & Business Intelligence
Uncover your complete industry landscape
Gain market advantage with advertising intelligence on key market players’ ad spend and creative strategies across 90+ markets. Analyze public sentiment and trends from 150M+ online sources for a holistic media view.
Audience & Media Planning
Build and optimize your ideal media strategy
Uncover deep insights into your target audience’s characteristics and media habits. Identify effective channels, optimize budgets, and simulate strategic reallocations. Analyze incremental reach to build the most effective media plan, proving your platform’s unique value.
Holistic intelligence across the globe
Tailored solutions for your media challenges
Transform complex questions into actionable insights with Nielsen custom research and analytics. Our experts deliver custom reports aligned with your goals and KPIs. We provide in-depth analysis and flexible delivery options, empowering you to make confident decisions in today’s dynamic media landscape.
Transform complex data into clear strategy
Understand when and where your viewers engage
Custom insights on audience behavior and media consumption empower smarter decision-making, optimize media strategies, and demonstrate value to stakeholders. Expert data analysis drives impactful business outcomes and strategic planning.
Bespoke analytics for every business objective
Tailored insights for advertisers, agencies, and publishers
Showcase unique audience value and optimize cross-platform budgets for maximum ROI with tailored solutions. Custom TV measurement, deduplicated cross-platform analysis, and innovative multi-dataset combinations provide precise analytics. Leverage trusted data for smarter decisions and a strategic advantage.
