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Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.
Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Nielsen TV Ratings
Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.
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Ratings and Families
How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.
Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Ad Intel
Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.
Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 26, 2024 | Console and PC
| TITLE | RANK | Rank | Previous week's rankings |
|---|---|---|---|
| Grand Theft Auto VI |
1
|
1 | 1 |
| Call of Duty: Black Ops 6 |
2
|
2 | 2 |
| Fortnite |
3
|
3 | 3 |
| Marvel's Spider-Man 2 |
4
|
4 | 3 |
| Silent Hill 2 (2024) |
5
|
5 | 9 |
| Starfield |
6
|
6 | 11 |
| Dragon Ball: Sparking! ZERO |
7
|
7 | 22 |
| EA Sports Madden NFL 25 |
8
|
8 8 | 6 |
| Grand Theft Auto V (PS5, Xbox Series X) |
8
|
8 8 | 6 |
| Grand Theft Auto V (PS4, Xbox One, PC) |
8
|
8 8 | 6 |
| Diablo IV |
8
|
8 8 | 10 |
| NBA 2K25 |
8
|
8 8 | 11 |
| Minecraft |
8
|
8 8 | 22 |
| Sonic x Shadow Generations |
8
|
8 8 | 30 |
Source: Nielsen Video Games Tracking
