Insights | 24-05-2017
Representation Matters: Engagement, Awareness and Likability of Asian American Content
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent…
Insights
Insights | 23-02-2017
Understanding the Keys to Higher ROI in Spanish-Language TV
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language campaigns. But…
Insights | 22-02-2017
The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can…
Insights | 08-12-2016
Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers…
Insights | 17-08-2016
How to Increase Share of Voice Without Increasing Media Investment
Using the right metrics to measure and understand how well your advertising campaign is resonating with your core…
Insights | 17-05-2016
Connecting With Women in the Military
From the American Revolution to the present day, women have always played a crucial role in the U.S. military. And with…
Insights | 07-03-2016
Case Study: Using Sex to Sell
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data…
Insights | 12-01-2016
We’re Ruled by Our Emotions, and So Are the Ads We Watch
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with…
Insights | 15-10-2015
Conscious Coupling: How Branded Integrations Boost the Effectiveness of Standard Ads
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that common axiom is…
Insights | 24-08-2015
In Session: Looking at the Best Back to School Ads of The Last Half-Decade
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that means…
