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Brand resonance
Assess the impact your campaign makes, including memorability, brand communication, and message recognition.
Marketing outcomes
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales.
Brand Impact
Maximize your upper funnel campaign performance by measuring, understanding and shaping audience perceptions with Nielsen Brand Impact.
Campaign Lift
Understand the lift of your marketing efforts and discover which tactics are most effective in driving incremental sales for your brand.
Marketing Mix Modeling
Discover what’s driving sales and determine your optimal marketing mix model with a holistic understanding of the factors that affect demand for your product.
Sports & games
Maximize sponsorship value, connect with and grow audiences, and turn fans into customers.
Esports Market Analytics
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
Fan Insights
Drive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
Sponsorship Media Valuation
Optimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
Sports Research
Prioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
Video Game Tracking
Monitor the mindshare of gamers with exclusive consumer insights for games software to help you better understand gamer preferences.
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