Latest Consumer Insights and Trends
Upper-funnel marketing efforts are a lever to drive sales. They also generate an array of ancillary benefits that can drive the efficiency of sales activations.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
The appropriation of Native American symbols has been par for the course in American sports. But many fans are saying it doesn’t have to stay that way.
Featured PERSPECTIVE
By Charlene Polite Corley, VP, Diverse Insights and Partnerships
Limiting the narrative around Black achievement still plays out in media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
https://develop.nielsen.com/us/en/insights/