Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to news programming.

 

 

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video.

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The adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.

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Featured PERSPECTIVE

By Lana Busignani, EVP, Global Analytics 

With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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