Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.

 

 

86% of the marketers surveyed for this year’s Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.

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MLB’s recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.

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Featured PERSPECTIVE

By Sandra Sims-Williams, Chief Diversity Officer

As Women’s History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year’s International Women’s Day theme: #ChoosetoChallenge.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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