Insights
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Insights | 26-02-2026
The loyalty-building advantages of embracing Black audiences
Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering…
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Insights | 30-01-2026
The Record: Q4 U.S. audio listening trends
Discover the latest audio consumer listening trends in Nielsen’s The Record for Q4 2025.
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Insights | 19-01-2026
The Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
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Insights | 22-12-2025
Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Insights | 08-12-2025
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
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Insights | 20-11-2025
Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
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Insights | 19-11-2025
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
