Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Relevance
Newest
Oldest
Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 03-03-2024
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 18-01-2024
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Insights | 20-11-2023
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights | 12-10-2023
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 10-08-2023
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Insights | 27-07-2023
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Insights | 08-06-2023
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
Insights | 24-05-2023
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Insights | 26-04-2023
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.