Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Aug. 11 – Aug. 17, 2025

Program Name Rank Minutes (Millions) # of Episodes SVOD Provider
Wednesday
1
2,136
12 Netflix
Sullivan's Crossing
2
1,586
30 Netflix
KPop Demon Hunters
3
1,018
1 Netflix
Bluey
4
869
154 Disney+
Grey's Anatomy
5
783
449 Hulu / Netflix
Spongebob Squarepants
6
771
323 Paramount+
The Hunting Wives
7
761
8 Netflix
King of the Hill
8
714
268 Hulu
Family Guy
9
660
453 Hulu
The Big Bang Theory
10
648
281 HBO Max

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Aug. 25 – Aug. 31, 2025

PROGRAM RANK VIEWERS (000) RATING NETWORK
SUNDAY NIGHT CFB ON ABC
1
10,404
4.9 ABC
SATURDAY NIGHT FOOTBALL
2
9,787
4.5 ABC
SUNDAY NIGHT CFB PRE ON ABC
3
6,635
3.0 ABC
AMERICA'S GOT TALENT (TUE)
4
4,724
2.7 NBC
60 MINUTES
5
4,049
2.4 CBS
AMERICA'S GOT TALENT (WED)
6
3,847
2.3 NBC
AFV – SO MANY LAUGHS
7
3,815
1.9 ABC
THE UNEXPECTED JOURNEY
8
3,697
2.3 ABC
BIG BROTHER (WED)
9
3,451
1.8 CBS
BIG BROTHER (THU)
10
3,358
1.8 CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – July 2025, P2+

PARENT COMPANY RANK DOLLARS (MM) IMPRESSIONS (B) INDUSTRY
ABBVIE INC
1
$59.1
6.5 HEALTHCARE
PROCTER & GAMBLE CO
2
$30.8
9.9 TOILETRIES & COSMETICS
PROGRESSIVE CORP
3
$30.0
5.1 INSURANCE & REAL ESTATE
PROCTER & GAMBLE CO
4
$27.4
8.2 SOAPS, CLEANSERS & POLISHES
PROCTER & GAMBLE CO
5
$24.0
7.3 HOUSEHOLD EQUIPMENT & SUPPLIES
NOVO NORDISK A/S
6
$22.6
2.0 HEALTHCARE
ALLSTATE CORP
7
$19.3
1.8 INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
8
$18.7
1.9 BUSINESS & CONSUMER SVCS
ELI LILLY & CO
9
$17.8
0.9 HEALTHCARE
ASTRAZENECA PLC
10
$17.5
2.7 HEALTHCARE

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended September 13, 2025 | Console and PC

TITLE RANK Previous week's rankings
Grand Theft Auto VI 1 1
Borderlands 4 2 2
Fortnite 3 14
Battlefield 6 4 6
Call of Duty: Black Ops 7 4 7
Ghost of Yotei 4 15
Hollow Knight: Silksong 7 5
Marvel's Spider-Man 2 8 16
Minecraft 9 11
EA Sports Madden NFL 26 10 4
EA Sports FC 26 10 8
Valorant 10 16

Source: Nielsen Video Games Tracking

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