News Center | 03-11-2022
Nielsen announces proposed $1.960 Billion offering of senior secured notes by its affiliate
This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an…
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Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
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Insights | 24-10-2022
Sponsor patches on MLB jerseys are more than what they seam
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…
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Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
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Insights | 03-08-2022
Measuring new media’s impact on brand awareness and ROI
With the wealth of new media platforms and formats available to consumers, marketers have more ways to engage with…
