Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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