Local TV Measurement Archives

News Center | 28-06-2024

An estimated 51.3 million people watched CNN’s presentation of the first presidential debate of the 2024 election…

News Center | 18-06-2024

The Gauge Mexico continues to evolve along with our streaming measurement. Through April 2024, The Gauge Mexico report…

News Center | 03-06-2024

Michelle Gelman, SVP, Product at Nielsen, was tapped to receive the Tech Trailblazers Award for the 2024 Top Women in…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get very…

Data Center | 06-05-2024

Better understand TV audiences with Nielsen’s Big Data + Panel measurement, combining data from digital devices with…

News Center | 27-03-2024

Multi-year deal now includes Over the Top measurement NEW YORK – March 27, 2024 – Nielsen, a global leader in…

Insights | 29-02-2024

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.

News Center | 31-01-2024

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data NEW YORK – January 31, 2024 –…

Insights | 25-01-2024

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…

Insights | 08-01-2024

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…

News Center