Insights

More Screens, More Choice, More Diverse Viewing Activity

The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.

Kiwis and Live Television: Keeping it Real

Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens. Nielsen’s New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90% of this viewing is spent watching live content.

Travel Bugs: Meet the Six Key Types of Aussie Travellers

Nine million Australians say they have travelled domestically in the past six months or internationally in the past 12 months. But are all travellers the same? Using Nielsen research, we identified six distinct types of Australian travellers and looked at how best to reach and engage each group.

How Australians' Viewing Habits have Changed over the Past Five Years

Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access content. However, while viewing patterns continue to change as consumers embrace connected devices – most viewing still goes to broadcast TV channel content watched in...

More Screens. More Options to View

Australian homes have more screens, channel and platform choices than ever before. These choices deliver greater opportunities to watch television and other video, and together affect the time consumers spend with various devices.

Driving Social Change and Awareness Through Para-Sports

In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first...