While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors. According to a Nielsen Sport24 analysis of the 2018 MENCS season, the four drivers who made it to the Championship 4 round and competed for the title at Homestead-Miami Speedway demonstrated the highest amount of earned Quality Index (QI) Media Value for sponsor brands.
While Kevin Harvick didn’t win the championship, he led the most laps in 2018 and finished the season tied for the most wins by taking home eight checkered flags. This exposure is why his car also delivered the highest QI Media Value for its sponsors. Kyle Busch tied Harvick’s eight wins, and was second for total laps led. His car provided the second-highest QI Media Value in the 2018 season. Martin Truex, Jr. had the third-highest number of laps, had four wins and ranked third for QI Media Value. And while Joey Logano won the MENCS Championship, it was only his second win of the season, pushing him to fourth overall strongest QI Media Value.Test text