Insights

Test post(Algeria Primary market)

Marketers also have the unique opportunity to increase their share of voice as others are cutting campaigns. Budget cuts are reducing spend for many marketing tactics by 40% or more, even though TV consumption in the U.S. was up by 29% through the month of March and adults are spending 70% more...

The importance of maintaining a cross-media ad strategy through a crisis

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.