Scottish Shoppers' Opinions Toward Minimum Unit Pricing is Evolving
When the notion of MUP was first introduced, I remember thinking “this is big!” and I wondered how the industry would react. I also wondered how I would react if the same were to be implemented in England; would it make a difference to how or what alcohol I buy? Would I even notice the price...
Gen Z: The Elusive Generation
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
Millennials Are Most Trusting When it Comes to Advertising
Whether watching TV, checking emails, or flipping through a magazine, it seems like everywhere we look there’s an opportunity for advertisers to connect with us, earn our trust and deliver their message. So has all this media proliferation watered down the resonance of their messages?
How Shoppers Look, Watch and Listen for New Products
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
What Future Talent Look for in the Companies They Keep
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
Millennials Evaluate Corporate Reputation Through a New Lens
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations,...