Insights | 07-08-2024
AANHPI audiences’ influence on media trends
Rose Yan discusses the influential role of AAPIHM
Insights
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Insights | 05-08-2024
The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
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Insights | 12-06-2024
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising…
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss…
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Insights | 10-01-2023
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Marketers today need to understand the ROI across the full range of marketing objectives, including both…
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Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to…
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Insights | 29-09-2022
Multi-screen viewing habits are growing rapidly in local markets
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a…
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