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Newswire | CES Podcast: Pete Blackshaw on Consumer Engagement | Nielsen

1 minute read | January 2011

Pete Blackshaw is the Chief Marketing Officer of NM Incite, a joint venture between Nielsen and McKinsey. In this conversation with Arthur Greenwald for CES Entertainment Matters, Blackshaw goes beyond the surface glitter of Twitter and Facebook to reveal the real power – and pitfalls – of consumer engagement in the new mass media.

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