Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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