With connected TV (CTV) reaching close to 142 million U.S. adults weekly in 2021, it’s no surprise thatCTV ad spending is on the rise (1). CTV ad spending in the U.S. increased by $2.6 billionyear-over-year from 2019 to 2020. In 2020, U.S. advertisers spent more than $9 billion on CTV (2).

Understanding the opportunity, FOX’s challenge was to address the growing advertiser demand forcross platform audience targeting—especially CTV—at scale.

Source: (1) Nielsen Total Audience Report, 2021 (2) eMarketer, Connected TV Ad Spending, U.S., 2021-2025