Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
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Insights | 11-04-2024
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 29-02-2024
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Insights | 25-01-2024
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 08-01-2024
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
Insights | 20-11-2023
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
Insights | 12-10-2023
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 25-08-2023
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights | 14-08-2023
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Insights | 10-08-2023
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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