Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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