Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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