Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
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We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
Learn how metadata normalization and enrichment can power better FAST experiences.
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