Insights | 11-03-2024
2024 Upfronts / NewFronts Webinar
As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
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As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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