Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
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Insights | 22-05-2024
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 20-03-2024
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 20-02-2024
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Insights | 29-01-2024
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Insights | 25-01-2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 16-01-2024
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Insights | 08-01-2024
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
Insights | 19-10-2023
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights | 12-10-2023
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
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