Insights | 11-03-2024
2024 Upfronts / NewFronts Webinar
As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
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As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
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