Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling Meta Analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
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Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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