Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Solutions
Relevance
Newest
Oldest
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us through…
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.