Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Solutions
Relevance
Newest
Oldest
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.