Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Solutions
Relevance
Newest
Oldest
We explore how audiences are consuming news media and how things may have changed since the last elections.
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.